Name and where you’re from?
My name is Nadira Chase and I hail from the Bronx NY; however, I currently reside in the lovely Richmond, VA.
Describe your natural hair journey?
My natural hair journey has been inevitable as I have been Natural most of my life. When I was 10 my mom once put a jherri curl in my hair which was a disaster and I’ve been Natural ever since. It was the only thing that felt like me. However my hair has never been a major point of interest to me. I’ve always and continue to view it as an accessory; something to add something different to your over all look all style. But that’s it. I never felt like it would ale me or break me. Its just hair.
What are your favorite hair care products?
ADIVA NATURALS – OF COURSE! No seriously; I love them. Even if I didn’t create Adiva Naturals, I would use them all of the time for everything.
What is your go-to hairstyle?
My go-to style is either a nice high bun or a 2-strand twist ponytail.
“You have to love yourself enough and do what feels good to you”
What advice would you give to a woman that has a hard time embracing her natural hair?
You have to love yourself enough and do what feels good to you. Actually as much as we hate to admit it most of the stuff we do to our hair and body is for the favorable attention of others. Little do most women know men usually don’t give a darn about it at all. It’s the way you carry and present yourself that’s most noticeable. Your confidence is the key, so honestly until you own who you are and what you’re made of you will never really embrace your natural hair.
Tell us about your business:
My business was built with integrity from the start. It began with me fixing my own hair and skin care struggles. Adiva Naturals offer a full line of decadent natural products for hair and total body care. I developed everything to be health conscious. I am fully aware of product ingredients that have been a detriment to our health for many MANY years. Before it was popular to do so, I consciously chose to develop a brand that would serve a beautiful purpose without any side effects down the line. I have always been concerned with the epidemic of cancer, skin disease and tumors that are directly linked to our beauty regimen and chemicals in our food. So its my duty to serve my community by providing ONLY the BEST!!! Most of our products are multi-purposed so that you get the most bang for your buck. Adiva Naturals will definitely leave you looking good, feeling good and smelling good. We are truly dedicated to excellence. We also specialize in the treatment of psoriasis, eczema and dermatitis.
What advice would you give to new entrepreneurs?
Only do what your passionate about then it wouldn’t be work at all. Create a time line of goals and try to stick to them the best way you can. Don’t settle for less or half step any part of it. Get as much startup or working capital from people that believe in your vision and stay within your means. Then jump in head first and be the best at it.
As women we wear many hats, how do you maintain a healthy work/life balance?
Still a work in progress on that front but I’m better than I’ve ever been. From experience I’ve learned to put me first and not feel guilty about it. I no longer work like my life depends on it. I Co-owned Tropical Soul Cafe, a restaurant & lounge for 10 years that almost sucked the freedom out of me. After that I really learned how to work smarter and plan ahead.
What were some of the obstacles you’ve faced as an entrepreneur and how did you overcome them?
Some of the obstacles that I’ve faced are the usual suspects such as financing and finding great staff. Financing never really stops because as you continue to grow your financing needs grow also. I make do with what I have and STAY out of debt so that we stay on top. The key is to stay ahead of yourself; which is also a wok in progress.
What does ‘Natural Power of HER’ mean to you?
NPH represents another beautiful voice in the community that represents what Natural ladies or ones thinking of becoming such needs to have; also a great information resource, which sometimes can be hard to find.
How can we contact you?